Chapter 01 of 06
Saudi heritage dining
Madhghout AlSidrah
مضغوط السدرة
Showcasing the soul of traditional Saudi cuisine, with a focus on signature madhghout dishes and authentic local flavours.
Our brands · Created, cooked and delivered by ISFC
Six brands, built from concept to daily operation.
ISFC is the parent company behind every brand on this page. We create the concept, engineer the menu, cook in our own kitchens and deliver through our own cold chain — one framework, one quality standard.
6
Featured brands
6
Operated concepts
11
Jobs on our side
Featured brands
Six brands, six audiences — one standard behind every plate.
Heritage dining, grills, clinical nutrition, wellness, premium hospitality and desserts. Each brand keeps its own identity; all of them are cooked, packed and delivered by ISFC.
Scroll through the chaptersChapter 02 of 06
Grill house
Mashwa Kiwi
مشوى كيوي
A restaurant specialised in serving the finest Arabic and Eastern grilled dishes.
Chapter 03 of 06
Clinical nutrition · since 1999
Diet World
دايت وورلد
A trusted name in healthy, low-calorie meal plans, overseen by certified clinical nutritionists.
5,000+
Active subscriptions
Diet World · brand-level figure
Chapter 04 of 06
Wellness
So_Lite
سو لايت
A health-forward concept focused on organic, unprocessed ingredients rich in protein and vitamins.
1,000
Subscriptions
So_Lite · brand-level figure
Chapter 05 of 06
Exceptional catering service
Gourmet 360
غورميه ٣٦٠
Refined hospitality, crafted to impress — curated menus and live cooking for every event, where every detail reflects elegance.
Chapter 06 of 06
Desserts & bakery
Sugar Batch
شوغر باتش
A sweet-side concept covering desserts, bakery items and dessert stations for events and retail.
5,000+
Sales points nationwide
Sugar Batch · brand-level figure
Created & operated by ISFC
Six more concepts we created and run.
Distinctive food concepts with their own menus, built and operated inside ISFC.
Salusسالوس
Frshفرش
Afiyaعافية
Golyvجولايڤ
Captain Chefكابتن شيف
Fit Kitchenفِت كيتشن
Created & operated by ISFC
Brand development & operation
You do the marketing. We do everything else.
We build the brand from the idea up — strategy, menu engineering and development, photography, nutrition data, cooking, packaging and delivery. Eleven jobs, all ours.
Bring the idea and the audience. From the first consultation to the delivery fleet, the eleven jobs below are ours.
The eleven jobs
11
Eleven jobs, all ours
Concept to daily operation
- 01
Consultation
We start by understanding the concept, the market and the customer.
- 02
Strategic planning
Positioning and the route the brand takes to market.
- 03
Menu engineering
Item costing, margin analysis and the balance of the menu.
- 04
Menu creation
Recipes developed, tested and signed off before launch.
- 05
Menu implementation
Rolled out across our kitchens, teams and service channels.
- 06
Food photography
Every dish shot for the menu, the app and the campaigns.
- 07
Nutrition facts
Calories, macros and nutrition-fact labels prepared for you.
- 08
App integration
Items, prices and menus loaded into your app and aggregators.
- 09
Food preparation
Produced daily in our own kitchens, to one quality standard.
- 10
Packaging
Packed and labelled in your brand, ready for the customer.
- 11
Logistics & delivery
Our fleet and cold chain carry it to the customer, on schedule.